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The Telecom Regulatory Authority of India (Trai) on Tuesday came out with a list of recommendations to restructure the Broadcast Audience Research Council (BARC), a move that will have far-reaching implications for the domestic television industry.
BARC measures television viewership in India. Set up in 2015, members include advertisers, agencies, and broadcasters.
Among the key changes sought by Trai include a complete overhaul of the composition of the board of BARC.
The authority has said at least 50 per cent of the board should consist of independent members, including a measurement technology expert, a statistician of “national repute”, and two representatives
