Home / Economy / News / Trai seeks BARC board overhaul; major implications for TV industry on anvil

Trai seeks BARC board overhaul; major implications for TV industry on anvil

BARC measures television viewership in India. Set up in 2015, members include advertisers, agencies, and broadcasters.

Premium

Trai has also pushed for more active participation of advertisers to ensure greater transparency, saying the term of board members should be of two years only.

Viveat Susan Pinto Mumbai

2 min read Last Updated : Apr 28 2020 | 11:08 PM IST

The Telecom Regulatory Authority of India (Trai) on Tuesday came out with a list of recommendations to restructure the Broadcast Audience Research Council (BARC), a move that will have far-reaching implications for the domestic television industry.

BARC measures television viewership in India. Set up in 2015, members include advertisers, agencies, and broadcasters.

Among the key changes sought by Trai include a complete overhaul of the composition of the board of BARC.

The authority has said at least 50 per cent of the board should consist of independent members, including a measurement technology expert, a statistician of “national repute”, and two representatives

Topics : TRAI BARC TV industry TV Viewership in India Indian advertising industry

What you get on BS Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Pick your 5 favourite companies, get a daily email with all news updates on them.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Preferential invites to Business Standard events.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.

VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in