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TV ad volume rises to 5-year high as brands, advertisers boost visibility

BARC has attributed the surge in advertising to the ongoing festive season and big-ticket properties like the Indian Premier League (IPL), Bigg Boss and Kaun Banega Crorepati (KBC)

Topics
TV ads | advertising

Viveat Susan Pinto  |  Mumbai 



TV viewers
In the previous week, the number stood at 37.9 million seconds, which is a weekly growth of 2.1 per cent, said BARC India

on television (TV) channels peaked to a five-year high in the week to October 30, the Broadcast Audience Research Council India (BARC India) said on Thursday, as brands and advertisers increased their visibility during the festival season.

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First Published: Thu, November 05 2020. 20:41 IST

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