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Indian companies have emerged as the most trusted by the domestic population, followed by China, Canada, the US and the UK, according to a new study.
The Edelman Trust Barometer Special Report: The Geopolitical Business, which was released on the sidelines of the World Economic Forum Annual Meeting, also showed that geopolitics is now a litmus test for trust in business.
The corporate exit from Russia has set a precedent, and the expectations for action at times of crisis are ever increasing. In fact, fewer than 6 in 10 respondents now say geopolitics is a business priority.
At a time
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