 "In Lok Sabha election season, news channels see spike in viewership")
News channels across languages have witnessed a surge in advertising revenues this year due to a spike in viewership on the back of heightened India-Pakistan tension following the Pulwama attack and the ongoing Lok Sabha election.
Despite the industry’s transition to the new tariff order as mandated by the Telecom Regulatory Authority of India (Trai), the top five channels in both Hindi and English news genres have seen a significant spike in viewership.
According to data provided by the Broadcast Audience Research Council of India, the top five Hindi news channels saw a jump of 66 per cent in viewership year-on-year in
