No political ads on social media ahead of polls? Thank Election Commission

Facebook, Google and Twitter have strengthened their authentication mechanisms for entities running political ads

If you are in a state or city that is going to polls today (Thursday), you would most likely find no political ads cluttering Facebook news feed or playing on your Youtube video, thanks to the Election Commission (EC). 

But political posts or opinion by family members or friends are going to be on display. However, political posts, videos or pictures tagged ‘sponsored’ in the last few weeks will not be shown to you 48 hours before your city or state goes to vote. 

“For the ads, we will be proactive in enforcement. This means, people in a state going to polls