 "Mahendra Singh Dhoni")
Exide Life Insurance, on Tuesday announced cricketer Mahendra Singh Dhoni as its brand ambassador. Starting June 22, 2016, Dhoni will feature in the Exide Life Insurance marketing campaign “Lamba saath, bharose Ki baat.” (Long term relationships build trust).
"Dhoni represents a unique blend of skill, commitment and stability which are all personality traits that are relevant to the life insurance category. As a life insurance company, we believe that long term relationships build trust, and Mahendra Singh Dhoni is a perfect embodiment of that belief. Dhoni has appeal that cuts across geography, gender and age groups," said Mohit Goel, Director-Marketing, Exide Life Insurance.
Private life insurer Exide Life Insurance commenced operations in 2001-02 and is head quartered in Bengaluru. The company is 100% owned by Exide Industries Limited. During the financial year 2015-16, the company achieved total Premium Income of over Rs 2,000 crore.
"This is my first endorsement deal in the insurance category. Long term relationships build trust and I have always planned for the long term in all aspects of my life. Exide Life Insurance is a brand that resonates well with me and I look forward to working with them very closely,” said Mahendra Singh Dhoni
