HDFC Bank ties up with Paytm to issue co-branded credit cards from Oct

HDFC Bank will work with Paytm to offer co-branded credit cards on the Visa platform to businesspersons, millennials and others, said the lender on Monday.

This tie-up will see the lender leverage its position as the leading credit card-issuer and its expertise in superior customer engagement to offer services to Paytm’s large customer base of 330 million, thus enabling a deeper penetration in Tier II and III cities, accelerating the adoption of digital payments.

The credit cards will be launched in October during the festive season to tap into the high consumer demand for credit cards, equated monthly installments (EMIs), and buy