Standalone health insurer Max Bupa Health Insurance has announced the appointment of Ashish Mehrotra as its managing director and chief executive officer (MD & CEO). Prior to this, he was MD and Head- Retail Bank at Citibank. He will take over Manasije Mishra, who has moved on as managing director, Aetna India.
Mehrotra brings over 22 years of banking experience and held several portfolios at Citibank including Consumer Assets, Business Banking and Mortgage Business. He played a pivotal role in enabling the bank to gain a leadership position in the wealth management business in India.
In a statement, the company said he would be responsible for fortifying the company’s position, growing its customer base, enhancing its brand, products and services, strengthening distribution channels and creating long-term value. Mehrotra's appointment is subject to requisite regulatory approvals.
“With B2C health insurance segment growing at a CAGR (consolidated annual growth rate) of 20 per cent over the last five years, it presents a great opportunity for a retail focused player like Max Bupa to exponentially grow its customer base,” Mehrotra said.
