Salt, a financial services start-up, seeks to expand the canvas and tailor financial services for women by adopting a community-based approach. It seeks to bring in a paradigm shift in the way women are catered to by financial vendors who have all along had a male-centric approach. Shinjini Kumar, the firm’s co-founder and CEO spoke to Raghu Mohan. Edited Excerpts:
Why do you think financial services industry has not been able to tailor offerings for women despite having so many of them in leadership roles?
There was a time when we saw many women leaders and hoped things would change.