Young India & insurance

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Buying an insurance product online has just begun to pick up, with companies even launching market-linked investment products. With both first-time insurance purchases and renewals being much easier than the offline mode and products getting cheaper, insurance companies are slowly seeing a traction in this channel. Data from Aviva Life Insurance show the younger audience is buying policies online. It shows that contribution of policies (the chart on right) in the age group of 20-30 years is growing every year and that it has doubled in two years