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Adidas sells Reebok to US firm Authentic Brands Group in $2.5 billion deal

The majority of the price will be paid in cash at closing, with the rest coming as deferred and contingent consideration, the companies said Thursday in a statement

Topics
adidas | Reebok | shoemakers

Richard Clough & Crystal Tse | Bloomberg 



Reebok
Reebok has long fascinated industry players, both as a cautionary tale and for the tantalizing potential of recapturing some of its old success. (Photo: Bloomberg)

AG agreed to sell its underperforming business to Authentic Brands Group Inc. for up to 2.1 billion euros ($2.5 billion), adding another well-known name to the buyer’s growing lineup of consumer .

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First Published: Fri, August 13 2021. 22:53 IST

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