You are here: Home » International » News » Companies
Business Standard

Amazon and other major retailers to postpone Black Friday in France

Amazon and traditional retailers, including Galeries Lafayette department stores, agreed to postpone the shopping holiday from Nov. 27 to Dec. 4

Topics
Black Friday sales | France | Amazon

Bloomberg 

amazon
Le Maire said earlier this week reopening non-essential stores with a massive promotional event that could generate crowds in stores would be irresponsible amid the pandemic threat.

com Inc. and other major in agreed to postpone Black Friday amid an outcry from smaller rivals, which have been campaigning to re-open physical stores before the promotional event.

and traditional retailers, including Galeries Lafayette department stores, agreed to postpone the shopping holiday from Nov. 27 to Dec. 4. All non-essential stores in have been shut since Oct. 30 when authorities imposed new restrictions to contain the spread of the virus. The lockdown is set to end on Dec. 1.

“Today, as many other French and following the government’s recommendation, we decided to postpone Black Friday if this enables to reopen before Dec. 1,” Frederic Duval, general manager at France, said in a statement.

Finance Minister Bruno Le Maire praised brick-and-mortar store owners as well as online retailers for agreeing to postpone Black Friday by a week provided shops can re-open by Nov. 27, according to a statement after a meeting with industry representatives on Friday. President Emmanuel Macron is set to address the nation on Tuesday. He’s expected to lay out how will progressively exit the lockdown and get all sectors of the economy working again.

Le Maire said earlier this week reopening non-essential stores with a massive promotional event that could generate crowds in stores would be irresponsible amid the pandemic threat.

“What’s important is that we reopen our stores. If this priority comes with a postponement of Black Friday, we won’t argue with it,” Nicolas Houze, chief executive officer of Galeries Lafayette, said during an interview on Friday with BFM Business. “Our priority is to welcome our customers in our stores and if we can do so from Nov. 27 or Nov. 28, it’s great news.”

Supermarket Owners


Supermarket chains Carrefour SA, Leclerc SA, and Systeme U also said Thursday they’d either support a postponement or a suspension of Black Friday, and some digital retailers are abstaining.

“We decided not to do Black Friday,” Thierry Petit, co-founder of online flash-sales website Showroomprivé, said on Friday during a presentation with Digital Affairs Minister Cedric O. “But this is an important event for consumption. It kicks off the beginning of the Christmas shopping season. The French need purchasing power.”

The decision from Amazon follows a battle for workers’ rights during the pandemic that cost the company market share.

Amazon generated 5.7 billion euros ($6.76 billion) in revenue in France last year, accounting for about 1% of retail sales in the country, Duval said. Black Friday -- a U.S. import -- has become a major retail event in France, generating 6 billion euros in revenue last year, according to the Finance Ministry.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sat, November 21 2020. 02:03 IST
RECOMMENDED FOR YOU
.