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Amazon's talks with MGM bring fresh shine to old movie libraries

The frenzy also is boosting shares of another potential target, Lions Gate Entertainment.

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The latest speculation follows bidding wars in recent years for back catalogues of sitcoms, with South Park and Seinfeld fetching $500 million or more apiece.

Kelly Gilblom & Thomas Pfeiffer | Bloomberg
James Bond and Rocky Balboa may be past their prime, but a nearly insatiable appetite for content in today’s streaming era has boosted their appeal.
 
The characters are from a Metro-Goldwyn-Mayer portfolio of movies and shows that has attracted a $9 billion offer from Amazon.com, according to a person familiar with that matter, part of a massive reshuffling of streaming content this week. AT&T is merging its WarnerMedia division with Discovery in a deal that will create a new media company with purportedly more material than Netflix, the market leader in streaming.
 
The frenzy also is boosting shares