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Apple hires ex-Mango Health CEO to gain a bigger share of healthcare market

Apple, which has increased efforts in the global health care space, declined to comment on the development

IANS  |  San Francisco 

Apple
The Apple logo is pictured inside the newly opened Omotesando Apple store at a shopping district in Tokyo | Photo: Reuters

has hired Jason Oberfest, former CEO of Mango Health, to reportedly help its users adhere to prescription instructions and build on the ambition to gain a bigger share of the market.

"Oberfest will look into opportunities for in the medication adherence space, meaning helping people take their medicines on time," CNBC reported on Friday.

When people don't take their medicines, that costs the between $100 and $289 billion a year.

For that reason, a lot of start-ups are focusing on finding ways to help people adhere to their prescriptions, the report said.

"It is also possible that Oberfest's experience would fit into Apple's existing initiatives including its Watch which is focused on behaviour change, and its health software services like HealthKit and ResearchKit," added the report.

Apple, which has increased efforts in the space, declined to comment on the development.

First Published: Sat, December 08 2018. 13:10 IST
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