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Apple partners with movie studio A24 to make feature-length films

The tech giant plans multiple feature-length films, broadening its push into original content beyond TV programming

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York | Photo: Reuters

Tripp Mickle and Erich Schwartzel | WSJ
Apple Inc will begin making independent, feature-length films through a multiyear partnership with the Oscar-winning studio A24, broadening the iPhone maker’s push into original content beyond TV programming and into movies.

New York-based A24 will produce multiple films for Apple, according to people familiar with the partnership. The world’s most valuable company, which last year allocated more than $1 billion to build out a slate of scripted shows, is following the playbook of Amazon.com Inc. and Netflix Inc. in pushing into feature-length, adult-oriented films.

Previously, Apple’s original-content team had only signed deals for the documentary film “The Elephant Queen” and