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Apple plans giant high-end iPhone, lower-priced model, aims to boost sales

Apple, which is already running production tests with suppliers, is expected to announce the new phones this fall

Apple plans giant high-end iPhone, lower-priced model, aims to boost sales
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Mark Gurman Debby Wu
Apple is preparing to release a trio of new smartphones later this year: the largest iPhone ever, an upgraded handset the same size as the current iPhone X and a less expensive model with some of the flagship phone’s key features.

With the new lineup, Apple wants to appeal to the growing number of consumers who crave the multitasking attributes of so-called phablets while also catering to those looking for a more affordable version of the iPhone X, according to people familiar with the products.

Apple, which is already running production tests with suppliers, is expected to announce the new phones this

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First Published: Feb 27 2018 | 10:37 PM IST

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