Balenciaga joins other brands in quitting Twitter after Musk's takeover

Other companies have paused advertising on the platform, including General Motors, Volkswagen, Pfizer and General Mills.

Balenciaga has joined other brands in quitting Twitter after billionaire Elon Musk acquired the social-media platform last month and upended content rules.
 

The luxury brand confirmed that it deleted its Twitter account and has not yet commented further.

Balenciaga, based in Paris, is the latest company to quit the troubled platform since Musk took it private on Oct. 27 and made major changes, including firing half its workforce and starting a paid verification service that led to the proliferation of imposter accounts. One pretended to be Eli Lilly and tweeted "insulin is free now,” which caused a steep decline in