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China's online shopping addiction killing Xi's strong environmental drive

As President Xi Jinping pushes for stronger environmental protection and consumers grow more eco-conscious, the nation's e-commerce giants are under pressure to find greener ways

Manufacturing, plastic
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Greenpeace estimates that Singles’ Day generated 52,400 metric tons of CO2 from manufacturing. (Bloomberg)

Bloomberg News
If you worry about all the waste generated by the annual rush of holiday shopping and gift giving, it’s nothing compared to the mountains of discarded packaging that comes from a single event in China.

On Nov. 11 each year, the world’s biggest consumer market goes into overdrive as e-commerce giants like Alibaba Group Holdings Ltd. and JD.com Inc. lure shoppers with huge bargains during the Singles’ Day bonanza. Alibaba reported almost 500 billion yuan ($76 billion) of sales this year, nearly four times U.S. Black Friday and Cyber Monday spending combined. On its Tmall platform, transactions reached a peak when