You are here: Home » International » News » Companies
Business Standard

Covid-19: Netflix to cut European traffic by 25% to avoid internet gridlock

The move came after talks between European Union industry chief Thierry Breton and Netflix CEO Reed Hastings

Reuters 

netflix
Representative image of Netflix logo

Netflix said on Thursday that it would reduce its bit rates across all its streams in Europe, in effect, cutting traffic on its European networks by 25 per cent to preserve the smooth functioning of the internet during the crisis.

ALSO READ: Spike in viewership across OTTs as Indians binge-watch staying indoors

The move came after talks between industry chief Thierry Breton and CEO Reed Hastings.

Breton had a day earlier urged the video streaming service to downgrade the quality of its video to avoid internet gridlock.

ALSO READ: Coronavirus global death toll tops 9,000, over 90,000 infected in Europe

First Published: Fri, March 20 2020. 09:15 IST
RECOMMENDED FOR YOU