 "The reusable water bottle market is expected to reach $10.4 billion by 2025, from an estimated $7.6 billion in 2016")
The baby pink Bkr water bottle I was carrying was covered in rubber spikes, not unlike an adorable mace.
It wasn’t particularly easy to drink out of, and it didn’t fit in cup holders. But when it came to social signaling, it felt as if I were suddenly armed with a powerful weapon. With it, I’d pushed my way into the club of chic spin class girls, who wore luxury spandex and inexplicably didn’t sweat.
Bkr calls it the “spiked tutu” bottle and says its design was “inspired by warrior women crisscrossing the globe in the name of fashion, slinking around
