General Mills to Mondelez, top Twitter advertisers to hit the pause button

Food company General Mills, Oreo maker Mondelez International, Pfizer and Volkswagen Audi are among a growing list of brands that have temporarily paused their Twitter advertising in the wake of the takeover of the company by Elon Musk. 

Some advertisers are concerned that Musk could scale back content moderation, which they worry would lead to an increase in objectionable content on the platform. Others are temporarily halting their advertisements because of the uncertainty at the firm as top executives exit and Musk considers a raft of changes.

“We have paused advertising on Twitter,” said Kelsey Roemhildt, a spokesperson for General Mills.

“As always,