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Leading brands are boycotting advertising services on Google’s YouTube after their ads were placed alongside content they deemed inappropriate and – even worse – were charged for the privilege. The long list includes household names such as Starbucks, Pepsi, Walmart, Tesco, the BBC and the UK government. Some have even suggested that they may have inadvertently sponsored extremist and hateful groups to the tune of more than £250,000.
To understand how, it’s helpful to recall how Google services such as YouTube work. When we watch a video clip we may see ads and we often
