 "Bottles of Heineken beer are displayed before a news conference in London. Photo: Reuters")
Heineken ran a minute-long ad on social media on Thursday showing senior citizens dancing in a nightclub and racing to take a dip at a nearby beach. It ended with the message, “The night belongs to the vaccinated. Time to join them.”
By Friday, bands of aggrieved users on Twitter were threatening to #BoycottHeineken. Some uploaded videos of themselves opening bottles of the brewer’s namesake lager and pouring it down their kitchen sinks in protest. Others described the ad as pro-vaccination propaganda.
The ad is “all about supporting the hospitality industry and getting back to the bars and restaurants safely so we
