Heinz's India connect
The Rs 1,000-crore Heinz India makes the Complan health food drink, Glucon-D energy drink and Nycil prickly heat powder, besides its staple of sauces (ketchups).
Ketchup is a hotly contested segment but its products are among the top in other segments. Nycil and Glucon-D are popular brands and Complan is a strong competitor to GlaxoSmithKline's Horlicks brand; like the latter, it has extended the product into areas such as biscuits.
The increasing penetration of packaged food and beverages in India has seen the company grow at 15-16 per cent annually in recent years. The line of products is expected to widen.
Ketchup is a hotly contested segment but its products are among the top in other segments. Nycil and Glucon-D are popular brands and Complan is a strong competitor to GlaxoSmithKline's Horlicks brand; like the latter, it has extended the product into areas such as biscuits.
The increasing penetration of packaged food and beverages in India has seen the company grow at 15-16 per cent annually in recent years. The line of products is expected to widen.
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First Published: Feb 15 2013 | 12:28 AM IST