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In China men's skincare boom, start-ups & investors seek rich glow

Drawing on the huge reach of online retailers like Alibaba and JD.com, at least 10 new Chinese male skincare brands have been set up this year, said media reports

Topics
skincare | beauty care products | China

Sophie Yu & Brenda Goh | Reuters  |  Beijing/Shanghai 



men's skincare, beauty products, china
Liu Yuxuan, a student, puts on his make-up at a restroom in a shopping mall in Shanghai | Photo: Reuters

China’s radiant male market has a fresh shine: A raft of domestic start-ups is tapping global investors for funds, with ambitions to rival giants like L’Oreal in a billion-dollar business serving image-conscious millennial men like Hou Junru.

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First Published: Sat, December 12 2020. 02:12 IST

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