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Jungle hikes and shark tank teach Asia's rich heirs how to stay rich

Many are interested in topics that were far less important even a decade ago; from artificial intelligence to personal brands

Wealth, Wealthy, rich
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Illustration: Ajay Mohanty

David Ramli | Bloomberg Tokyo
At the bank-run summer schools for heirs of some of Asia’s wealthiest families, visits to factories and shipyards are out; crash courses in start-ups and impact investing are in.

In July, the Bank of Singapore, one of Asia’s largest private banks, hosted the children of some of its top clients at its GenINFINITY Program. Over five days at the Four Seasons Hotel they were taught the fundamentals of staying rich — from the ABC’s of private equity to the rudiments of hedge fund investing. Evenings were spent networking at Michelin-starred restaurants and the city’s most exclusive bars.

But while expensive camps for