Nestle, Mondelez slug it out in court over trademark on KitKat's shape

Kit Kat, developed 80 years ago, is a confectionery staple in grocery and convenience stores across the world

Toblerone’s famous pyramid-shaped chocolate bars are trademarked, but Nestlé, world's largest food and beverage company, has failed to secure trademark protection in Europe for the shape of its four-fingered KitKat chocolate bar.

The European Court of Justice (ECJ) did not seem to give Nestle a break in its decade-long legal battle with rival Mondelez, maker of Cadbury chocolate, over the shape of chocolate-covered wafer biscuit KitKat. 

On Wednesday, ECJ, the Supreme Court of the European Union (EU), ruled that Nestle cannot trademark the shape of its popular chocolate bar as it failed to provide the evidence of distinctive feature for