 "Why fashion brands all seem to be using the same font")
Perhaps a rose by any other name would smell just as sweet—but what if that name were written in Comic Sans?
Typographic logos are tricky things: They can communicate trust or chaos, make you look smart or clueless, and come across as expensive or cheap. If the name belongs to a company that stands for heritage and quality, getting this right is serious business.
Shortly before London Fashion Week this fall, Burberry unveiled a new version of its logo before the first runway collection under new Chief -Creative Officer Riccardo Tisci. The old Burberry word mark hadn’t changed
Typographic logos are tricky things: They can communicate trust or chaos, make you look smart or clueless, and come across as expensive or cheap. If the name belongs to a company that stands for heritage and quality, getting this right is serious business.
Shortly before London Fashion Week this fall, Burberry unveiled a new version of its logo before the first runway collection under new Chief -Creative Officer Riccardo Tisci. The old Burberry word mark hadn’t changed
