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Mexico boycott campaign puts Starbucks in a spot

Social media users also called for boycotts of US cos including McDonald's, Wal-mart, Coca-Cola


Seeking to quell a social media campaign imploring Mexicans to boycott US companies, Starbucks defended itself saying it had invested millions in the country, created more than 7,000 jobs, and that its local unit is Mexican-owned. The statement came after disparate social media campaigns directed at US companies based in Mexico gained traction, following US President Donald Trump’s order to build a border wall along the country's southern border and promise to make Mexico pay for it. In a statement, Starbucks said its Mexican operator Alsea has some 560 stores across ...

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First Published: Sun, January 29 2017. 01:53 IST