Business Standard

No more apologies: Facebook goes on the offensive to defend its image

Mark Zuckerberg, the company's chief executive officer, has signed off on an effort to show users pro-Facebook stories and to distance himself from scandals.

Mark Zuckerberg
Premium

Mark Zuckerberg

Ryan Mac and Sheera Frenkel | NYT
Mark Zuckerberg, Facebook’s chief executive, signed off last month on a new initiative code-named Project Amplify.

The effort, which was hatched at an internal meeting in January, had a specific purpose: to use Facebook’s News Feed, the site’s most important digital real estate, to show people positive stories about the social network.

The idea was that pushing pro-Facebook news items — some of them written by the company — would improve its image in the eyes of its users, three people with knowledge of the effort said. But the move was sensitive because Facebook had not previously positioned the News

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Sep 22 2021 | 9:10 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com