 "Omotenashi: The Japanese secret that's lost in translation all too often")
Like “gemutlich” (a German adjective describing fireside coziness), the Japanese word “omotenashi” is hard to define but easy to picture. It’s a cashier greeting you nicely rather than chatting with colleagues and tossing your purchase across the counter -- an all-encompassing focus on service and caring professionalism.
Long hailed as the epitome of Japanese quality, the concept is for the first time coming in for a beating. More and more Japanese are wondering whether human-scale omotenashi makes sense in an age when Alexa, Siri and Japan’s own robotics are seeking to provide a frictionless experience through technology. I’d argue that the
