 "Stop calling hook & loops, fasteners 'Velcro': Message from lawyers to us")
Velcro, is an example of a brand becoming too successful for its own good. The brand that invented the hook and loop sticking system is now fighting an uphill battle. It wants you to stop using the term 'velcro'. To prevent the misuse of the VELCRO trademark, the company adopted an unconventional approach. In a dramatic music video, it said, "unless it's officially a product of the Velcro Companies, we're supposed to call the stuff "hook and loop."
Over the years, Velcro has tried to distinguish
