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Twitter's blue tick fee: Revenue stream or can of worms for media-tech cos

The microblogging service is making a bid for pay revenues as advertising declines

Photo: Bloomberg
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Comscore data shows that global unique visitors fell by half a per cent from April 2022, when Musk first announced his intent to buy Twitter, to September 2022

Vanita Kohli-Khandekar Pune
Twitter is the world’s digital public square. More than 217 million users (2021) chat, argue, fight and abuse each other on what is also known as a hotbed of hate and misinformation. Elon Musk, who acquired Twitter for (a grossly overpriced) $44 billion last month, announced a series of changes. One of these is a charge of $8 a month for verifying accounts and giving them the blue tick certifying authenticity. Usually people with a big following, celebrities, organisations or brands apply for a blue tick through the Twitter website. The charge will vary based on a country and its