Friday, December 12, 2025 | 04:46 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Unilever sales growth slips to four-year low

Company reports the slowest quarterly sales growth in four years as demand for its soaps and spreads declined around the globe

Bloomberg London
Unilever, the world's second-biggest consumer-products maker, reported the slowest quarterly sales growth in four years as demand for its soaps and spreads declined around the globe.

So-called underlying sales rose 3.2 per cent in the third quarter compared with a year earlier, the British-Dutch maker of Clear shampoo said today in a statement. That compares with 5 per cent growth in the first half, while the median estimate of 14 analysts surveyed by Bloomberg was for a 3.3 per cent gain.

The Magnum ice-cream maker said sales growth will accelerate in the fourth quarter, driven by innovation. Demand has slowed in emerging markets, where the company generates more than half of its revenue, and failed to pick up in North America and Europe amid higher levels of competition.
 

"We are not planning on any improvement in market growth - things remain volatile," Chief Financial Officer Jean-Marc Huet said by phone. "Emerging-market countries have slowed to 6 per cent to 7 per cent growth and that is good planning for the quarters to come. We want to do better than those rates."

Unilever shares fell 0.6 per cent to euro 28.78 at 9:10 am in Amsterdam, leaving them little changed this year. Nestle SA stock rose 0.3 per cent to 65.40 Swiss francs in Zurich, while yogurt maker Danone gained 0.5 per cent to euro 54.82.

Sales guidance
Unilever said last month that sales growth in the quarter would be 3 per cent to 3.5 per cent, hurt by weak currencies in developing countries, which account for 57 per cent of revenue. Polman is also faced with worsening consumer confidence in the US, its single largest market.

The company, which sold its Wish-Bone salad dressing business, also withdrew from less profitable ice-cream products in North America and continued to struggle with its spreads division, limiting underlying sales growth in the Americas region to 1.8 per cent.

In Europe, Unilever sold more products overall as it cut prices and as warmer weather buoyed demand for frozen treats in the north of the region, bringing underlying sales growth to 0.4 per cent.

"The absence of mature market growth is a salient feature relative to a number of its peers," Oriel Securities analyst Chris Wickham said in a note to clients.

Rivals' growth
Revenue growth in emerging markets slowed to 5.9 per cent compared with 12 per cent in the same period last year. It's the first time since the end of 2010 that sales in developing markets like India and Indonesia increased less than 10 per cent. Unilever's emerging-market difficulties contrast with the brighter picture painted by Nestle and Reckitt Benckiser Group Plc. Nestle's emerging-market revenue rose 8.8 per cent in the first nine months of the year, speeding up from the first-half's 8.2 per cent pace.

Reckitt Benckiser, the maker of Durex condoms, said this week that sales in Latin America and Asia grew 10 per cent in the third quarter. Both companies derive more than 40 per cent of their revenue from developing regions.

"The market is understandably a little sceptical that the slowdown is purely a function of market growth and does not reflect some Unilever-specific issues, given peers generally seem to have been less impacted," said Exane BNP Paribas analyst Jeff Stent.

Units sold rose 1.9 per cent in the quarter, Unilever said, topping the 1.7 per cent gain estimated by analysts. Underlying sales exclude acquisitions, disposals and currency fluctuations.

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Oct 25 2013 | 12:30 AM IST

Explore News