After the ad was uploaded on YouTube, netizens quickly criticized it for promoting racism and sexism.
I have been a loyal customer for years. With this super sexist, orientalist and racist ad, I am boycotting Watsons Malaysia #disappointing
— Mrym. (@mrymler) June 7, 2017
Watsons removed the video a few hours after its release, although it can still be viewed on other Facebook pages.
A writer for news and entertainment site Coconuts KL thought the ad borders on hate speech:
In a country like Malaysia, where we have so many races, cultures and people coming together, to say that the darker ones are ugly is so out of touch, so wrong and so damaging to the self-esteem of every single person out there who is on the more-tan part of the spectrum, that this video verges on the fringes of hate-speech.
Watsons explained on its Facebook page that the ad is a retelling of a Malaysian folklore:
The Legend of Dayang Senandong is a Malay folklore about a lady who was born cursed with black skin but blessed with a beautiful voice. The legend depicts that the king fell in love with Dayang Senandong because of her voice and inner beauty.
It added that what it aimed to highlight in the ad was that true love exists:
We stand firm on the belief that unity and fairness plays an important role, and we respect people from all nationalities. The video was shot to highlight the Legend and its moral values of inner beauty and that true love exists. We are sorry that some of our fans feel offended by the video which was not our intention.
But some netizens believe Watsons did not properly apologise for its racist ad and that its statement actually blamed the public for misreading the message of the video.
Perhaps sensing that many Malaysians are still angry over the ad, the country head of Watsons Malaysia also issued a statement profusely apologising for the video.
This article, written by Mong Palatino, was published on Global Voices on 8 June, 2017 
