Will cheaper iPhones, affordable OTT platform help Apple boost India sales?

Last week, Apple did two things differently. First, it entered video streaming sector with cheaper options and second it has opened up its OTT service for non-Apple users too

Apple Inc has always positioned itself at the premium end of the market. But last week, the $265 billion Silicon Valley giant surprised consumers by doing two things differently. First, it declared a war on video streaming platforms by announcing the launch of Apple+ globally at a lower than usual subscription rate. 

At just Rs 99 a month in India, it will be cheaper than Netflix’s Rs 199 a month on digital and Rs 650 a month on TV, or even Amazon’s Rs 130 a month.

Second, Apple is opening up its over-the-top (OTT) channel to a larger audience —