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The Vivo Indian Premier League (IPL) is off to a strong start in its 11th year, on a new network. The inaugural match of the 11th season, played between the Mumbai Indians (MI) and the Chennai Super Kings (CSK) registered viewership on television of 6.35 million impressions (All India Urban markets, males above 15 years of age in NCCS AB) which translates to a 7.21 rating (weighted percentage) on the Star Network.
This is a growth of 37 per cent over last year’s opening game. The 2017 opening match was at 5.26 rating percentage (for the same target group). These
