Indian fashion designers find ways to make luxury accessible

Expanding his brand's footprint and offering a window into the world of couture, designer Manish Malhotra displayed his new "ease-to-couture" line, DIFFUSE at the recent FDCI x Lakme Fashion Week

Three of India’s top designers — JJ Valaya, Tarun Tahiliani and Manish Malhotra — sprung some surprises at the recent FDCI x Lakmé Fashion Week, held in a physical avatar after two years with all its glitz and glamour.

One has tied up with a new-age fabric brand; the other has launched a luxury prêt collection; and the third has attempted to make couture more accessible with diluted price points — all in an effort to reach out to a larger, newer customer base.

The sustainable route

Marking three decades in the industry, Valaya has launched his “bridge-to-luxury” line, JJV,