Mercedes, Apple, Sony leading brands in India

Indian consumers have a strong desire for brands that embody success and achievement and have a particular liking for luxury, technology and media brands like Mercedes, Apple, Microsoft and Sony, says a survey. According to Brand Desire, a global brand study launched by Clear, part of the M&C Saatchi Group, the top 10 desirable brands are Microsoft, BMW, Google, Apple, Adidas and Mercedes.