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Hero MotoCorp to benefit from higher rural share; downtrading to help

Market leader's share in the economy segment improved by 600 basis points in FY20

Topics
Lockdown | Hero MotoCorp | automobile manufacturer

Ram Prasad Sahu  |  Mumbai 

While the slowdown has impacted all players in the two-wheeler space, Hero MotoCorp — with a higher share of volumes from entry-level segments and the rural marketplace — is better placed than listed peers, TVS Motor Company and Bajaj Auto. The company announced it is commencing operations from May 6 in a graded manner at three of its manufacturing plants — Gurugram/Dharuhera (Haryana), Haridwar (Uttarakhand), and Neemrana (Rajasthan).

The company is also opening its network of dealerships and customer touchpoints gradually this week. While the overall sentiment ...

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First Published: Tue, May 05 2020. 19:16 IST
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