Indian jewellers to double efforts to woo European buyers

India processes around 90% of the world's supply of rough diamonds

Faced with a sharp decline in exports owing to removal from the European Union's (EU's) preferential list, Indian jewellers plan to woo buyers by introducing exclusive hand-crafted designs into the market.

In May, the Gems & Jewellery Export Promotion Council (GJEPC) would be organising a visit of around three dozen manufacturers and exporters to the EU to help attract customers. Organisers would be targeting importers from Britain, France, Belgium and Germany.

"We plan to lead an Indian contingent with over three dozen leading jewellery manufacturers and exporters, in a first of its kind event in Antwerp from May 7 to