Greek mythology has it that a reluctant Atlas was tricked by Hercules into holding up the heavens after having briefly taken up the burden when the titan went to fetch the golden apples.
The Securities and Exchange Board of India’s (Sebi’s) life-breath to get borrowers tap the bond mart for a quarter of their fresh long-term funding over Rs 100 crore from April 1, 2019 may well see the Atlas-Hercules narrative play out again.
A key driver behind the mandatory shift to tap bonds is the inability of banks to fuel India Inc’s appetite for funds given their capital concerns

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