“Overall, when we combine household equity savings through mutual funds and direct share purchase, we see that households are a material force to be reckoned with: overall 25 per cent higher than foreign portfolio investment (FPI) net inflows over the last two years,” wrote Sunil Tirumalai, executive director and India Strategist at UBS in a January 20 co-authored note with Dipojjal Saha and Akshay Gattani.
"The share of discretionary spends that had reached as much as 35 per cent of total cards spending in February crashed to 15 per cent in April. Since April, the share of discretionary spends has, however, fluctuated wildly between 15 per cent and 35 per cent indicating consumers are still uncertain when to splurge on items of discretionary consumption as uncertainty has prevailed in the minds of consumers with different phases of economy opening," wrote Dr. Soumya Kanti Ghosh, group chief economic adviser at State Bank of India in a report dated January 22.
However, the share of savings that flowed into market-linked instruments at 5 per cent during this period was far less than flows into currency (17 per cent), insurance, pension and provident fund (31 per cent), UBS’ findings suggest.
“Among respondents who are invested in equities directly and equity mutual funds, about 78 per cent and 74 per cent, respectively, said that they would like to increase the proportion of their savings to equities and equity mutual funds over next one year,” the UBS report said.
Over time, UBS says investors too have matured with a majority of respondents suggesting they would take advice before redeeming their funds if returns were to turn negative.
Safer option
That said, on a bigger timeframe of 20 years, Indian households still prefer safer investment options with market-linked instruments giving way to a growing pool of insurance and retirement savings, UBS notes.