With the Australian Metereology department indicating a 70 per cent likelihood of an El Niño occurrence and the below-normal forecast of the Indian Met department, stocks in the rural consumption space could be under pressure.
The impact on farm output and related sectors could lead to economic growth slipping below five per cent in 2014-15, lower than current expectations. Moody’s in a recent report had said the growth number for FY15 was likely to be five to six per cent.
Typically, the impact will be felt more on agricultural segments such as seeds, pesticides, micro irrigation and sugar. Kunj Bansal, chief investment officer (CIO), Centrum Wealth Management, feels agriculture-dependent sectors and companies in the chemical and fertiliser area will feel the squeeze.
A CIO of a leading domestic asset management firm says companies such as United Phosphorus, GSFC, GNFC, Jain Irrigation and Tata Chemicals could get impacted. So could sectors such as fast-moving consumer goods and two-wheelers.
Analysts say the revenue cycle for FMCG companies is a function of consumption and industrial slowdown. So, if the inflation due to supply constraints brought on by El Niño is high, and people have to spend more money on essentials, it would impact consumption-related discretionary spending. Ambareesh Baliga, managing partner, global wealth management, at Edelweiss Financial Services, says a below-normal monsoon means companies in the fertilisers, pesticides, tractors, two-wheelers and FMCG sectors lose. The impact of the lower rainfall could also hit industrial production. Says a fund manager, “Power plants and industrial units such as viscose staple fibre will be impacted as they might not have enough water.”
Baliga of Edelweiss says if the El Niño prediction comes true, a lot of the government’s bandwidth will go towards tackling this. Critical development-related issues could be pushed to the background. Among companies in addition to the agri space that could get impacted, he said, are Hero MotoCorp, TVS Motor, Mahindra & Mahindra, and the entire FMCG pack.
A recent report from Barclays says the global commodities markets have not fully priced in the risk of an El Niño. The previous occasion India was impacted, in 2009, inflation had shot up with the nationwide rainfall deficit 23 per cent. While poor monsoons lead to a four-five percentage point spike in food inflation, the impact in 2009 was severe, with food inflation reaching 21 per cent in March 2010 as compared to 8.7 per cent in April 2009. Rural demand will moderate and the segments most impacted are consumer non-durables such as food.
Government response will also have a bearing. Economists at Deutsche Bank feel poor monsoon rain and associated production shortfall can be countered by policy action. Dhananjay Sinha, head of research at Emkay Global, says the government responded well to the crisis in 2009 and how it responds this time will play a key role.