You are here: Home » News-ANI » National
Business Standard

Aparna Constructions records 225 percent spike in enquiries

ANI  |  Hyderabad (Telangana) [India] 

Constructions unveiled its new website, https

The brand's has recorded at least twice the amount of organic traffic and a steeper spike in the number of enquiries. This initiative aligns well with the thought process and vision of Constructions - keep customers first.

"When it comes to digital, your website is the most important touch point with your customers. We brought our core strengths in consumer understanding, technology and analytics to deliver a website which is intuitive to use and enables organic customer in a way it becomes your key channel for lead generation. At GenY Medium, our holistic approach towards marketing makes this possible," said Yash Kumar, COO,

"Our group has multiple projects in different cities and locations. We needed a website that provides users the wide choice we offer, is mobile friendly, and provides each user a personalised We scouted for the right partner for months and finally zeroed in on which uniquely brings the skills of consumer understanding and technology together. Importantly, we liked their mobile first approach," added Rakesh Reddy, Director, Constructions.

The business teams and the team at collaborated on a deep research exercise in understanding unique consumers' which would make the most sense. The platform with its suite of products was a natural choice given its ability to personalise content, supplemented with marketing like perfect for lead nurturing through emails.

"We are proud of the final outcome and believe that it sets a high standard in We implemented Maxymiser to provide each user a customised based on geographical mapping. Next, we plan to integrate to this resulting in a more immersive, personalised The website has already started showing results with more time spent by users, especially on mobile," said

The momentum gained from the new website is now being carried forward to all other aspects of digital with the aim of reaching the right consumer and communicating in a personalised and engaging manner.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, January 10 2018. 10:55 IST