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Carlton London to boost e-commerce ops in India

ANI  |  New Delhi [India] 

Premium British brand partnered with Ace Turtle, an platform company to ramp up its in

Ace Turtle's proprietary platform, Rubicon, will power Carlton London's through seamless inventory and across existing and new demand generation channels.

Having a meaningful presence across multiple has become one of the top priorities of any large brand. However, control over the presence of inventory across multiple has always been a challenge that retailers are grappling with. Ace Turtle's platform through its tech capabilities aligns inventory view and allocation of stock towards the channel that performs the best.

"India's is going through a paradigm shift with customers interacting with brands through various channels. The rise of has ensured growing dominance of online channels, as one of the most preferred platforms to optimise sales. However, adoption of technology becomes critical in ensuring optimisation of fulfilment using data. We are confident that Ace Turtle's platform will add significant value in scaling up our in India," said of Carlton London,

will provide real-time information about the availability of inventory across the brand, regardless of which channel is accessed. Moreover, a single feed of catalogue, pricing, and inventory shared with all multiple will ensure consistent brand representation, feature rich descriptions and real-time inventory for better control in the multiple retail channels.

The growing awareness of global fashion trends in has been fueled by the increasing As a result, consumers are conscious not only of the international styles but also about the attributes connected to the brand, leading to increasing penetration of premium international brand.

In this regard, Carlton London, by venturing into multiple retail channels operation, aims to reach out to a wider audience across geographies.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, April 11 2018. 09:00 IST