You are here: Home » News-ANI » Business
Business Standard

Indian beauty & hygiene Association's sustainable plastic waste management initiative gets encouraging response

Topics
Environment

ANI 

Today on the 45th World Day, the Indian Beauty & Hygiene Association (IBHA) has reported successful implementation of its plastic waste management project in Mumbai, Bengaluru, Kolkata, Chennai.

The project was launched in 2014, under a task force of IBHA members - L'Oreal, Godrej, HUL, Nivea, Dabur, Himalaya, ITC, J & J, P & G, Wipro, Marico, Colgate, Hygiene Research Institute, and is now looking at expanding this project to other cities.

The 'zero-waste' plastic management project focuses on collecting, segregating and recycling post-consumer use multi-layered plastics (MLP), which are considered to be difficult to collect and recycle. Multi-layered plastics are most commonly found in packaging of food packets, shampoo sachets, among others. Under this initiative, the project has successfully collected and recycled around 55 tonnes of MLPs in these cities.

"While several steps have been taken over the years to recycle post-consumer solid plastic waste, what slipped through the cracks was MLPs. We are delighted that the project has proven beyond doubt that it is feasible to recycle MLPs, which usually gets dumped in landfills. Having implemented the project in different cities, we can say that the model can be easily adopted across the country. The project is also an important commitment from the beauty and hygiene industry towards the Swachh Bharat Mission of the Government of India", said Dinesh Dayal, President, IBHA.

The collection of MLP is a major issue in India due to a lack of proper segregation mechanism at the household level. Even rag pickers, a critical constituent of recycling, were uninterested to collect as it offered limited value, compared to hard plastics and required more physical efforts for collection and segregation.

To address this primary problem around collection at source, IBHA pioneered this model 2013, much before the Plastic Waste Management Rules of India were published in 2016, by partnering with leading NGOs and recyclers, while developing a strong financial support model that incentivized rag-pickers for collecting MLPs.

In the period of six years, the waste management model has established a feasible way to reduce landfills and simultaneously generating steady financial security for the rag-pickers. IBHA also works with recyclers who collect MLP for energy recovery, including ploy fuel oil (used in gensets), material for road construction and even as fuel in cement factories.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, June 05 2019. 18:30 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU