You are here: Home » News-ANI » Business
Business Standard

Kesarwala brings in corporate gifting with healthier options

Business Finance


From home made chocolates and office stationery to customized sweets, the recent years have seen a remarkable growth in the space of corporate gifting.

With the evolving needs of the corporate world, the range of creative and innovating gifting solutions are also increasing.

As per reports, the corporate gifting market is growing at a whopping rate of 200 per cent annually, contributing to approximately Rs 12,000 crore. While this industry has witnessed a paradigm shift from traditional to modern customised gifts; sweets have always remained the core for festive gifting.

There are numbers of sweet shops, both in online and retail segment offering sweets in the finest artisanal form. But this year is witnessing a growing trend towards organic sweets in corporate gifting.

Lifestyle and health risks are making people switch over to healthy alternative like organic sweets from the traditional sweets. Catering to the generation of health conscious population, Kesarwala, the recently launched organic food restaurant in Delhi/NCR is offering organic sweets and savouries during the festive season. The organic sweets will also be offered as a part of corporate gifting.

High sugar content and artificial sweeteners are not only harmful for diabetic people, but equally hazardous to people across all age groups.

"Being in the food industry, it gives us immense happiness to see the changing consumer pattern towards healthy eating. Kesarwala is inspired from my personal journey on how good food can lead to a healthy lifestyle. The potential for organic restaurant is huge in India; it is expected to touch INR 500 crores by 2020. Since corporate gifting is another huge segment especially during the festive season, this was the right time for us to promote organic food in the form of Diwali sweets and savouries," said Divaker Bhalla, Founder Kesarwala.

"60 per cent of the ingredients used in preparing the sweets are organic. Some of our sweets like Besan Laddoo, Chana laddoo, Ragi laddoo, Moong dal burfi and savouries like Samosa, Peanut-Sev-Chana Dal, Besan sev, Plain Mathi and Methi Mathi namkeen are 100 per cent organic. We are also offering organic dry fruits packs," added Divaker.

Kesarwala is Delhi-NCR's first independent restaurant which is championing the idea of healthy and organic food with simplicity in dishes. In short, Kesarwala is bringing food back to basics.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, October 09 2019. 18:08 IST