New trend 'mamming' latest hit on social media

A new trend, called mamming, has taken social media by storm.

In this trend, a woman just rests her breasts on an inanimate object, just like they would if they went to the doctor for a mammogram and a picture is clicked, News.com.au reported.

The new trend was started by two US advertising creatives, one of whom is a breast cancer survivor.

According to the mamming website, the project plans to embrace "the awkwardness of mammograms.