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Professional Beauty India launches India's first Make-Up Week


The industry in has two aspects - colour and talent. With brands like Studio, Kryolan, NYX Professional, MUD, M.A.C, and many more ruling the top charts in the industry, there is no dearth of high-quality professional products.

The and Industry in is estimated to hit the USD 2.68 billion mark by the year 2020. As the industry stands on the cusp of a major breakthrough, the Professional Group is all set to roll out the maiden edition of the Week (MUW). This creative confluence is scheduled on the 25th and 26th of March, 2019, at 18.99 Latitude Banquets, Lower Parel,

"As the Indian society is warming up to alternative and creative career options, make-up artistry is gaining popularity. However, there still remains a skill gap in terms of technique, precision, and knowledge on how to build a long-lasting career as a make-up That's why we have envisaged a first-of-its-kind, beyond bridal technical and education make-up show exclusively for the make-up community - the Make-Up Week. It will give local talent the opportunity to learn from national as well as global make-up masters. It will put them on the forefront of trends and teach them how to customise international trends for their Indian clientele. Whether he is a advisor at a store, a make-up with a salon or a freelancer, the first edition of Make-Up Week is a must-attend for all serious contenders in the world. We have top names from the make-up fraternity providing valuable knowledge about the art, science and of make-up, along with reputed colour cosmetics' brands that boast state-of-the-art make-up products", commented Vikas Vij, Director, on the debut of MUW.

The title sponsor for the show is Make-while it is powered by NYX Professional. MUW has over 8 make-up shows over two days with some of the most sought-after names in the industry, including former MAC educator, Zorain Khaleeli of Zorains Studio, Bengaluru; Amod Doshi of Ovi Academy, Mumbai; Amisha Salunkhe of Amisha's Academy, Mumbai; and of Academy, MUW will also host international experts such as the UK-based celebrity make-up and TV beauty expert Armand Beasley, Sanah Hassan of Kryolan and of

"I'm thrilled to be hosting MUW in Mumbai! We have got some great brands and talented artists to help inspire all you make-up addicts! Plus, I will be creating one of my red carpet looks that I've created on one of my celebrity clients, using my favourite cruelty-free brands. This is my first time in and I want to meet as many make-up artists and beauty gurus as possible! So come down and say hi," said excited

These experts will be conducting sessions focusing on deepening the technical knowledge behind using make-up including topics such as understanding the science of make-up application, the art of advanced cosmetic effects, international make-up trends, colour looks inspired by Living Coral, using cruelty-free beauty products, building a digital portfolio, bridal makeovers and the do's and don'ts of using correct lighting. The finale of the show will also have a power-packed line up of industry stakeholders curated by Asha Hariharan, discussing what it takes to build a sustainable make-up career and get hired by film studios, magazines and advertising agencies.

"Make-is proud to be associated with Make-Up Week (MUW) as the title partner. MUW is an exclusive platform for the make-up industry where one would get insights from leading national and international make-up professionals. International Trainer of Make-will showcase the latest trends with tips and tricks of make-up artistry. Make-up Studio is well known for its revolutionary products for more than a decade in The brand has grown from strength to strength, providing its and commitment. MUW brings together an incredible range of pro-driven brands, services, educators and beauty insiders under one roof. Spot the best in in this two-day intensive event", said Ravi Mittal, Managing Director, Ekta Cosmetics Ltd., on their association with MUW.

"As a cult beauty brand, NYX Professional Makeup is very excited to be a key partner at this first-of-its-kind event for the pro makeup community. Make-up artists and beauty junkies have always been at the heart of our brand community. With such initiatives, we want to truly encourage and enhance make-up artistry in India", commented Shaamain D'souza-Fernandes, GM & of E-commerce & NYX Professional Makeup.

Apart from the sessions, MUW will also have an area where professional brands will be showcasing their latest products and innovations and providing an opportunity to interact and learn from their artists. MUW promises to be a one-stop-shop for aspiring and existing make-up artists for their learning and sourcing needs. The showcase area will also host many celeb make-up artists and academies demonstrating fast-paced makeovers for the visitors.

MUW 2019 welcomed make-up artists, retail artists, dermatologists, cosmetologists, hairstylists, freelance artists, stylists, costume and theatre designers as participants. Entry to the showcase area is free.

This story is provided by BusinessWireIndia. ANI will not be responsible in any way for the content of this article.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, March 22 2019. 15:02 IST